New Delivery System for Protein Packed Beverages
Imbibe unveils a new high-protein RTD hydration beverage with 40 grams of whey protein per 20 oz. serving. It’s lactose-free, sugar-free, and available in various fruit flavors. Imbibe overcomes taste challenges by using citrus notes to mask whey’s strong flavor.
Decadent Dessert All Day Long
A notable trend in beverages is the infusion of dessert flavors, seen in coffee blends like bananas foster and frappuccino varieties. This trend extends beyond typical dessert times, with brands incorporating these flavors into unexpected products.
Add Some Vigor: Sports, energy and nutritional beverages are expected to enjoy strong sales growth in the next few years
Sports drink sales are surging, with store brands missing out on a growing market. A report predicts a 26% jump in sales by 2019, creating an opportunity for store brands to grab a bigger slice of the pie.
Mocktails and More
Brands are mixing meal occasions and flavors, like Dunkin Donuts’ donut breakfast sandwich. The trend extends to mocktail beverages, such as Argo Tea’s “Mojitea” and Rockstar’s pina colada energy drink.
Beverage Trends in the Food Service Industry
Food service is evolving to meet retail standards, focusing on brand transparency, hyper-customization, and enhancing the dining experience. Chains like Chipotle emphasize locally sourced ingredients, while customizable machines like Coca-Cola Freestyle offer personalized beverage options.
Nostalgia and Whimsy
A wave of nostalgia hits the food industry, with retro flavors like root beer float and snickerdoodle making a comeback. OREO’s Candy Corn crème and Ben & Jerry’s Cotton Candy ice cream are just a few examples.
Segmenting the Protein Beverage Market: The 5 Key Categories to Know About
Protein is a hot trend in food and drinks, driven by health benefits and busy lifestyles. Consumers want convenient protein options for satiety and muscle health.
Herbs & Spices
Drinks and snacks are getting a flavor makeover! Spices like ginger, turmeric, and chipotle are showing up in sodas, juices, and even chocolate. This trend goes beyond drinks, with snacks incorporating herbs like basil and spices like chipotle.
The Industry’s Going Nuts for Nuts
A new flavor trend focuses on highlighting the natural flavor and texture of nuts. Ben & Jerry’s Uncanny Cashew and Starbucks Toffee Nut Frappuccino showcase nuts as the main feature.
Flavors of Defined Provenance
Consumers demand authenticity and transparency, driving the “flavors of defined provenance” trend. Brands like Stash and Starbucks highlight product origins, such as Moroccan Mint and single-origin coffees, to build trust.
