Add Some Vigor: Sports, energy and nutritional beverages are expected to enjoy strong sales growth in the next few years

Posted: July 2, 2015
In: In the Media

Sports, energy and nutritional beverages are expected to enjoy strong sales growth in the next few years, spelling opportunity in a category in which stores brands are underrepresented.

According to Mintel, a global market research firm, sales of nutritional and performance drinks increased 42 percent from 2009 to 2014. In its January “Nutritional and Performance Drinks” report, Mintel projects sales will increase another 26 percent to more than $14 billion through 2019.

energy drinks, nutritional drinks, sports drinks

Keep Reading:

Flavor Drop: Nectarine & Yuzu Lime

In this month’s Flavor Drop, we explore true-to-fruit flavors with Citrus undertones (Nectarine) and overtones (Yuzu Lime).

#TrendSpotting: Shifting Demand for Functional Beverages

How have functional beverage trends evolved from 2023 to 2024? Discover the shifts in consumer preferences and product innovation.

Flavor Wheel – Pineapple

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.