Add Some Vigor: Sports, energy and nutritional beverages are expected to enjoy strong sales growth in the next few years

Posted: July 2, 2015
In: In the Media

Sports, energy and nutritional beverages are expected to enjoy strong sales growth in the next few years, spelling opportunity in a category in which stores brands are underrepresented.

According to Mintel, a global market research firm, sales of nutritional and performance drinks increased 42 percent from 2009 to 2014. In its January “Nutritional and Performance Drinks” report, Mintel projects sales will increase another 26 percent to more than $14 billion through 2019.

energy drinks, nutritional drinks, sports drinks

Keep Reading:

How Much Hype Can You Fit in a Bottle?

Functional beverages promise energy, gut health, and more—but do they work? Emmy-winner David Page explores the real science, myths, and hype behind today’s hottest drinks with insights from Imbibe’s experts.

Optimize R&D with Sensory Insights from Imbibe

Sensory evaluation is a powerful tool for creating products that resonate with consumers. Learn how to integrate sensory testing into your R&D pipeline—from concept screening to market readiness—to drive data-backed innovation, reduce risk, and build products that succeed on shelf.

What’s Driving Beverage Innovation in 2025

What’s driving today’s beverage choices? Mood, occasion, and function top the list. Gen Z and Millennials lead the charge, with 72% of Gen Z trying new drinks monthly. Trending: low-sugar sodas and functional beverages with fiber or adaptogens.