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Add Some Vigor: Sports, energy and nutritional beverages are expected to enjoy strong sales growth in the next few years

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Sports, energy and nutritional beverages are expected to enjoy strong sales growth in the next few years, spelling opportunity in a category in which stores brands are underrepresented.

According to Mintel, a global market research firm, sales of nutritional and performance drinks increased 42 percent from 2009 to 2014. In its January “Nutritional and Performance Drinks” report, Mintel projects sales will increase another 26 percent to more than $14 billion through 2019.

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