Imbibe on 2022 Sports Drink Trends: Label Claims, Cognitive Health, and More

As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]

What could impact the sports drinks category in 2021?

Here’s what experts predict could shake up the sports drinks market in 2021. The COVID-19 pandemic has had unexpected effects on every industry, and the sports drinks space is no exception. And [...]