Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Decadent Dessert All Day Long

Martinson Pumpkin Pie K-Cup
Image source

A delicious trend driving growth in the beverage space recently is that of dessert-based flavors, particularly in the coffee and dairy aisles. From bananas foster K-Cups by celebrity chef Guy Fieri to to the Starbucks Mocha Cookie Crumble Frappuccino to The Republic of Tea’s red velvet chocolate and peppermint chocolate tea varieties, brands are taking risks by incorporating highly indulgent sweet flavor profiles into their established products to surprise and entice consumers. Flavors previously only found in your local ice cream aisle are becoming mainstream.

A larger beverage development and food service industry trend of the hybridization of day parts is an interesting twist on this dessert flavor trend. Not only are brands employing dessert flavors in creams and coffees, which lend themselves rather easily to those flavors, but they’re also starting to add dessert inspirations to food and beverage products in completely opposite eating occasions. For example, Dunkin’ Donuts recently introduced a new breakfast offering with an indulgent twist – the traditional bacon and egg patty are no longer sandwiched between two bagel halves, but between two donuts, bringing dessert flavors to breakfast time. On the opposite end, Jelly Belly offers a pancakes & maple syrup flavored jelly bean, bringing breakfast flavors to snacktime.

These brands and others blend different day parts together by bringing specific flavor profiles, like indulgent desserts, to seemingly opposite meal occasions like breakfast and teatime. What’s next? Maybe we’ll see brands attempt more crazy day part combinations like lunchmeat inspired cocktails, or sleepytime tea with a scrambled egg base. Who knows!

Keep Reading:

Flavor Drop: Earth Day Edition – Matcha Latte & London Fog

Featuring Matcha Latte and London Fog flavors because Earth Day is everyday!
READ MORE

Bitter Masker developed by Imbibe for Functional Beverages

Discover NonSense BP-1 from Imbibe, a new bitter masker for highly caffeinated functional drinks that simplifies formulations by potentially replacing multiple ingredients.
READ MORE

Rethinking GRAS: A Looming Regulatory Shift for the Food Industry

Learn about the upcoming changes and important considerations surrounding the GRAS (Generally Recognized as Safe) regulatory framework.
READ MORE
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.