Sourcing organic ingredients
In 2015, organic food sales reached nearly 5% of total US food sales. However, sourcing organic ingredients remains a challenge due to limited supply and certification requirements.
Function: Digestive Health
Probiotic sales surged by 12.4% in 2015, showcasing consumer interest in gut health. With 70% of the immune system in the gut, probiotics offer broader wellness benefits.
Reformulate, Rebrand: Companies Respond to Demand for Sugar Reduction
The FDA’s added sugar disclosure mandate from July 2018 prompts industry-wide reformulation efforts. Major brands like Coca-Cola, PepsiCo, and Nestlé commit to sugar reduction.
#TrendSpotting – Savory Beverages
Video: #TrendSpotting – Savory Beverages, Vegetables are in vogue, appearing in drinks like golden milk and turmeric lattes. Fermented veggies inspire savory beverages.
Introducing SweetSenseTM
SweetSenseTM is a new flavor enhancer designed to improve sweetness perception in beverages. It’s natural, doesn’t limit usage rates, and is made by Imbibe.
Sugar-reduction efforts pick up steam ahead of update to Nutrition Facts panel
Food and beverage brands are rushing to reduce sugar ahead of FDA regulations mandating added sugar labeling.
2017: Meet the newest Imbibers
Imbibe New Hire Introductions
Protein holds steady in 2017 but consumers become more sophisticated with their demands
Protein remains a key fortification attribute in 2017, with its market projected to reach $43 billion by 2024. Laura Dembitzer of Imbibe highlights the need for strategic protein selection and communication of unique benefits, especially with discerning consumers.
Imbibe’s SweetSense Offers Workaround for Stevia’s Issues as Natural Sweetener
Imbibe introduces SweetSenseTM, a clean-label sweetening ingredient enhancing beverage sweetness. Responding to consumer demand for low-calorie options, it accentuates inherent sweetness, intensifies flavors, and reduces off-notes from sweeteners like stevia.
Science-backed cognitive ingredients in demand for beverages
The slogan “A mind is a terrible thing to waste” now reflects a trend in cognitive health products. Consumers, from millennials to baby boomers, seek functional beverages to enhance memory and focus.
