Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Introducing SweetSenseTM

Back To Insights

Elevate your sense of sweet!

 

SweetSense

SweetSense Life

SweetSenseTM was designed through Imbibe’s unique approach to ingredient system formulation, leveraging our expertise in both beverage development and flavor creation. We build our solutions directly in the beverages that will use them, ensuring optimal performance and impact. Talk to us about how Imbibe can make Sense for you!

SweetSenseTM does not contain Steviol Glycosides and there is no usage rate limitation (as is the case for other sweetener enhancers).

Imbibe’s proprietary SweetSenseTM technology has been specifically designed to optimize sweetness perception in beverages. Labeled as Natural Flavor, SweetSenseTM has numerous benefits:

 

Accentuates inherent sweetness from other ingredients
Provides added lift and intensity to characterizing flavors
Moderates the off-notes and linger typical when using natural, non-nutritive sweeteners
Reduces the amount of sugar needed to meet taste and mouthfeel requirements (up to 30% in many beverage formats)
Stable through thermal processing
Ideal for clean label and reduced calorie formulations

 

Kosher  |  Vegan  |  Zero Calorie  |  Non-GMO  |  Natural  |  No Allergens  |  Halal Compliant  |  Organic Compliant
Compliant for use in Canada and the EU

 

Please email us at sales@imbibeinc.com to see how SweetSenseTM can help you build your beverage.

Keep Reading:

Why Relaxation Beverages Require a Different Flavor Strategy

Ingredients commonly associated with calm and relaxation — including ashwagandha, magnesium, valerian root, reishi, l-theanine, and other botanicals — can introduce earthy, woody, bitter, savory, sulfurous, or lingering off-notes.
READ MORE

Masking Isn’t the Solution—It’s One Part of It

Considerations like format, processing, shelf life, and label constraints all influence how a solution performs in the final product. What works in one system may not translate directly to another.
READ MORE

Why Natural Color Reformulation Requires More Than a Color Swap

Switching to natural colors affects more than appearance. Learn how natural pigments interact with flavor, pH, and formulation—and why many R&D teams rely on formulation partners during reformulation.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.