2018 Beverage Trends: Drinks—As Delivery Agents

Functional beverages are on the rise, with a projected growth of 7.8% by 2021. These drinks offer health benefits and cater to on-the-go consumers. Lesser-known ingredients are gaining traction as fad diets wane.
IMBIBE RELEASES TREND INSIGHTS FROM EXPO WEST

A beverage development company highlights trends from Expo West. Expect to see more drinks designed for specific needs like beauty or immunity. Organic energy drinks and plant-based milks are on the rise, with nut milks and pea protein gaining traction.
IMBIBE’S COO PROVIDING INSIGHTS ON CLEAN LABEL SUPPLY CHAIN CONSIDERATIONS

A presentation at the Clean Label Conference will discuss challenges and solutions for beverage companies developing clean label products. The speaker, Will Lennon, will offer solutions and case studies on managing these challenges.
Cheese Tea is an Emerging Trend in the U.S.

Cheese tea, a sweet and salty drink with a cream cheese topping, is gaining popularity in the US. It’s a niche trend with limited availability but has significant social media buzz.
IMBIBE’S CCO ANDY DRATT PROVIDES INSIGHTS ON FOUNTAIN INNOVATION AT RCA

Imbibe’s CCO Andy Dratt Provides Insights on Fountain Innovation at RCA.
Future Forecast: Ingredient and Flavor Trends 2018

Demand for plant-based and other non-meat protein is surging, driving innovation in finding and producing protein from plants, microbes and even insects.
Protein Sources for Beverage Development

Protein demand is soaring, pushing innovation in plant-based and other alternatives like fungi and insects. This caters to a growing population with diverse diets and those seeking vegetarian or healthier options.
#Trendspotting: Hispanic Flavors & Fusions

The passage discusses trends in Latin American-inspired beverages. Horchata, a cinnamon-rice drink, is gaining popularity with new variations. Agua fresca, fruit and floral drinks, are seen as healthy alternatives.
Superfood lattes: The emerging trend to consider for your next product

Superfood lattes are gaining popularity, combining milk with health-boosting ingredients like beetroot or matcha. These colorful drinks are a hit on social media, with #beetrootlatte showing the biggest growth on Instagram at 44%.
Chicago Food Blogger Event: Watch It Here!

Imbibe and Chicago Section IFT hosted a discussion with three of Chicago’s hottest food bloggers to learn their secrets to Chicago’s food scene, building a loyal social media following, and so much more.