Innovating with CBD
Regulations around CBD in food and beverages are complex because it’s derived from the cannabis plant. Currently, CBD is illegal to add to food and drinks in the US.
Fiber, probiotics see expanding beverage applications
Consumers are increasingly interested in functional beverages that promote gut health. These beverages often contain dietary fiber, prebiotics, and probiotics.
What’s Trending in E-commerce?
The pandemic has surged online shopping as people avoid stores. This is a prime time for brands to focus on e-commerce. Amazon, the top online retailer, reveals trends: value-sized drinks and snacks, keto diet products, and baking supplies.
Webinar: Plant-Based Dairy Alternatives
There will be a webinar on July 8th, 2020 about plant-based milk alternatives, covering different sources, market drivers, flavor analysis, and innovation opportunities. The host is Ilana Orlofsky, a marketing manager at Imbibe with expertise in beverage trends and innovation.
Taste the Difference
Consumers are seeking healthier and more adventurous beverages. This is driven by the wellness trend and a desire for less sugar. As a result, we see more drinks with fresh fruits, botanicals, and superfoods.
Produce Major Results: Focusing on the 2% of Beverage Ingredients that Drive Quality and Innovation
The Food and Drug Administration provides the option for food and beverage companies to identify ingredients that account for 2% or less of a formulation.
Organic beverage formulation in the age of COVID-19
The organic beverage market is still growing despite the coronavirus pandemic. Consumers are likely to see organic beverages as affordable luxuries and continue to buy them. However, there are challenges in sourcing organic ingredients, especially for juice products.
Consumer demand for functional, familiar ingredients drive flavor trends
People are interested in both healthy and familiar flavors. Floral, exotic fruits like passionfruit, guava, and dragon fruit are becoming popular. Even those stuck at home are enjoying fruity and dessert-like flavors.
#Trendspotting: The Wellness Wagon
Pandemic fuels demand for wellness drinks. Consumers are looking for immunity-boosting ingredients like vitamin C and probiotics, as well as stress-reducing adaptogens and sleep-inducing melatonin.
6 Sports drink trends to watch
The sports drink market is growing with healthier options. Consumers are interested in “superdrinks” that combine hydration, energy, and protein with ingredients like electrolytes, BCAAs, and coconut water.
