Bitter Masker developed by Imbibe for Functional Beverages

Posted: April 16, 2025
In: In the Media

Imbibe has developed NonSense BP-1, a bitter masker for highly caffeinated functional beverages.

“The high volume of projects in our lab centered on hydration, energy, protein, and coffee reflects the current consumer trend energy and other functional benefits are driving market interest and innovation,” said Jason Dompeling, senior manager, product development at Imbibe.

Request a sample of NonSense® BP-1 or leverage our development capabilities to gain access to our expert taste modulation team by emailing marketing@imbibeinc.com.

Check out the article on Food Business News.

beverage, functional beverages, imbibe

Keep Reading:

Flavor Drop: Pride Edition – Rainbow Cake & Rainbow Sherbet

Celebrate Pride with our special Flavor Drops! Indulge in the sweet nostalgia of Rainbow Cake and the refreshing, fruity burst of Rainbow Sherbet, perfect for adding joy to any beverage.

Women’s Beverages: Steeped in Functional Ingredients

Explore the rising trend of women's beverages that are 'steeped' in functional ingredients. Discover how these innovative drinks are formulated to support women's unique health and wellness needs.

Sweetener Insights That Help Products Win

Watch the replay of our sweetener micro-masterclass, designed specifically to equip developers with the practical tools and technical insight needed to tackle this complex space.