What can developers and brands do to adapt to society’s changing perception and behavior around sugar consumption? Chief Commercial Officer, Andy Dratt, gave a presentation at South by Southwest in Austin, TX on the introduction and evolution of sugar throughout our food supply. We may be in the midst of a revolution, especially with the changes to the Nutrition Facts Panel looming, and expect more resolutions to come to the forefront in the ways of natural, non-nutritive sweeteners and flavors with modulating properties.

Interested in learning more about Imbibe’s expertise in sugar reduction? Read about SweetSense^TM, our proprietary technology that has been specifically designed to optimize sweetness perception in beverages. Labeled as Natural Flavor, some of the benefits of SweetSense^TM include:

• moderates the off-notes and linger typical when using natural, non-nutritive sweeteners
• stable through thermal processing
• ideal for clean label and reduced calorie formulations

Email us at thedrinktank@imbibeinc.com to see if Imbibe is the right partner for your next beverage project.