Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

How Are Flavors Born?

Imbibe’s flavor chemists possess a sophisticated understanding of their craft, which is developing compelling custom flavors for our clients. They recently worked with our talented creative team to build this infographic calling out some of the different sources and raw materials that are incorporated into finished beverage flavors.

Keep Reading:

Are You Ready for the Shift to Natural Food Colors?

For many, readiness depends less on regulatory intent and more on practical realities like formulation stability, flavor impact, cost targets, or supply chain constraints. How ready is your team? Take a two-minute assessment to find out!
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FDA Takes a New Approach to “No Artificial Colors”: What Food & Beverage Teams Need to Know in 2026

The headline is clear: the FDA is actively facilitating the transition away from petroleum-based synthetic dyes. What’s less clear is what this means in practice—and how ready most teams actually are to act on it.
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Beyond Protein: Why Fiber Is the Next Formulation Opportunity for Food & Beverage Brands

The market is moving beyond protein. Fiber is the next major formulation opportunity for food and beverage brands aiming to lead the gut health revolution and capture the next wave of consumer wellness.
READ MORE

Notice: Holiday Closure

Imbibe will be closed April 2, 3, 8, and 9. Please expect some delays in our response during these dates.

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