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How Are Flavors Born?

Imbibe’s flavor chemists possess a sophisticated understanding of their craft, which is developing compelling custom flavors for our clients. They recently worked with our talented creative team to build this infographic calling out some of the different sources and raw materials that are incorporated into finished beverage flavors.

Keep Reading:

Beverage Innovations Defining 2025 from Liver Health to Lemonade

From liver health-focused products to sugar-inspired flavors without the added sugar, the industry is responding to the growing demand for healthier options that don't compromise on taste.
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Flavor Drop: Nectarine & Yuzu Lime

In this month’s Flavor Drop, we explore true-to-fruit flavors with Citrus undertones (Nectarine) and overtones (Yuzu Lime).
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#TrendSpotting: Shifting Demand for Functional Beverages

How have functional beverage trends evolved from 2023 to 2024? Discover the shifts in consumer preferences and product innovation.
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