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Healthy Beverages 2.0

The beverage industry is responding to the growing focus on health and wellness, but what defines a “healthy drink” for consumers is constantly changing.

COVID-19 accelerating beverage trends

Even though COVID-19 has caused uncertainty, experts predict beverage trends will continue to focus on health and wellness, particularly immunity, sleep, and stress reduction.

Q&A with Elizabeth Sisel, Imbibe Inc.

Beverage companies are less likely to use pricier natural sweeteners like honey or coconut sugar due to cost and flavor impact. Beet sugar and cane sugar remain popular choices for their affordability and neutral taste.

5 Consumer Trends to Anticipate Following COVID-19

The pandemic is impacting the beverage industry in several ways. Consumers are looking for affordable options, functionality (immunity, sleep, stress relief), and familiar flavors. Since people are eating out less, there’s an opportunity to create exciting at-home experiences.