Personalized beverages expected to be even trendier in 2018
In 2018, beverage trends will focus on hyper-personalization and specialization, says Imbibe marketing director Laura Dembitzer. Expect launches with less sugar, added functional ingredients, and sustainability.
FDA Changes to the Nutrition Facts Panel
In 2016, the FDA updated nutrition facts labels to make it easier for consumers to understand what they’re eating. This included highlighting calorie and serving size information, sugar content, and key nutrients.
What’s big in beverages? Health, innovation and sustainability
The dominant trend in the 2018 beverage industry is health and wellness. Consumers seek drinks with reduced sugar and artificial ingredients, prompting soft drink reformulation with natural sweeteners and functional variants.
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Adaptogens are here to stay but marketing them effectively will require creativity and innovation, say experts
Adaptogens, natural ingredients believed to help the body cope with stress, are gaining popularity in food and beverages. These include Ashwagandha, Rhodiola, Maca, and Holy Basil.
Hyper-personalized Beverages
The beverage industry in 2018 will see an expansion of health-focused trends from 2017. Expect to see more sparkling alternatives (seltzers, sparkling juice) and nitrogen-infused drinks (creamy coffees, teas) catering to consumer demand for healthier and more interesting options.
Hispanic Flavors and Fusions Inspiring Menus and New Product Innovation
Latin flavors are hot in the US food and beverage scene, thanks to the growing Hispanic population. Expect horchata drinks, spicy treats like mango chili lime ICEE, and more peppers on menus.
Mushrooms, collagen, and MCT oil top Imbibe 2018 ingredient trend predictions
In 2018, beverage ingredients are expected to target overall health with options for cognitive function (memory, focus), immunity, and beauty. This caters to different age groups with millennials seeking alertness and Gen-Xers focusing on anti-aging benefits.
Think Pink for Your Next Drink
Pink is expected to be a trendy color for food and beverages in 2018, driven by social media’s influence. The success of Starbucks’ Pink Drink, which went viral and became a permanent menu item, highlights the power of colorful aesthetics.
IMBIBE RELEASES 2018 INGREDIENT TREND PREDICTIONS
Imbibe, a beverage development company, predicts these trendy ingredients for 2018 drinks: functional botanicals for stress relief and inflammation (like lavender and curcumin), and adaptogenic mushrooms (like chaga) for immune system support.
