Drink Up

In 2016, beverage trends are shifting towards health-conscious options, according to Ilana Orlofsky of Imbibe. Consumers prioritize transparency, brand story, and natural functionality in their drinks.

In 2016, beverage trends are shifting towards health-conscious options, according to Ilana Orlofsky of Imbibe. Consumers prioritize transparency, brand story, and natural functionality in their drinks.