7 of the hottest trends in Natural Products right now
Vegans rejoice! Veggies rule with creative uses, nut milks get trendy, natural sweeteners rise, and alternative burgers like jackfruit take center stage. Even insects buzz as a sustainable protein source.
To Define Consumers’ Needs, Become a Student of Society – Product development and marketing from the bottom-up
Successful marketing hinges on understanding and meeting consumer needs. Even seemingly basic products like water can thrive when addressing convenience and portability alongside thirst.
The next frontier for functional foods?
Adaptogenic herbs, known for stress reduction in traditional Chinese and Ayurvedic medicine, are emerging in food and beverage products at Natural Products Expo West. Examples include ginseng, maca root, ashwagandha, and medicinal mushrooms.
5 emerging ingredient trends that will reshape the beverage industry in 2016
Beverage trends see soda declining and energy drinks, dairy alternatives, and ready-to-drink tea and coffee rising. Manufacturers draw inspiration from food trends like exotic spices and protein for innovative products.
Are you working on a beverage project?
Chart: Are you working on a beverage project?
Coffee flavors increase in functional, protein beverages
Coffes popularity endures, finding its way into various categories like RTD coffees, spirits, and beers. With the rising demand for better-for-you products, coffee is increasingly used in functional beverages.
Trends at Expo West 2016
Pulse power is a trend of using peas, beans, lentils and chickpeas to create protein-rich and gluten-free snacks, pastas and more. This caters to the growing demand for protein from sustainable sources.
The fundamentals of organic certification
US organic food and beverage sales reached $45 billion in 2015, with a 72% increase in under a decade. Accounting for 5% of total US food and beverage sales, the sector is projected to grow 3% annually through 2018.
Take advantage of a growing market
Retailers can tap into the growing organic and all-natural beverage market by offering store brand products featuring innovative flavors, textures, and ingredients.
Drink Up
In 2016, beverage trends are shifting towards health-conscious options, according to Ilana Orlofsky of Imbibe. Consumers prioritize transparency, brand story, and natural functionality in their drinks.
