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flavor drop - butterscotch and lemon cookie

Flavor Drop: Butterscotch & Lemon Cookie

Nostalgia is driving a butterscotch revival! From classic candies to Starbucks’ Smoked Butterscotch Coffee, this creamy, buttery flavor is making a delicious comeback. Discover the latest butterscotch-inspired products and why this nostalgic treat is capturing hearts again.
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Flavor Wheel – Grapefruit

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.
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moment of um podcast - blue raspberry

Where Does Blue Raspberry Flavor Come From? Imbibe Scientist Explains!

There are lots of foods that are blue-raspberry flavored, like candy, popsicles, or fizzy drinks. But there’s no such thing as a blue raspberry…so where does that flavor come from? We asked Imbibe food scientist Adam Johnson.
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