As St. Patrick’s Day approaches, let’s look beyond the traditional green hues and tap into the comforting essence of the holiday. Imagine the smooth, decadent notes of Irish Cream, seamlessly blending into creamy beverages or enriching dessert applications. Or, picture the nostalgic sweetness of a Marshmallow Cereal flavor, evoking childhood joy and playful indulgence. These aren’t just seasonal trends; they’re timeless flavor profiles that resonate with comfort and celebration. Whether you’re crafting a limited-edition latte, a whimsical pastry, or a unique snack, these flavors offer a rich canvas for innovation, allowing you to capture the spirit of St. Patrick’s Day while crafting experiences that delight year-round.
Irish Cream
Irish Cream flavor, with its signature blend of vanilla, cream, and whiskey notes, is noteworthy across the food and beverage industry. Explore the versatility of Irish Cream in coffee creamers, dessert applications, baked goods, and beyond. The demand is rising, as evidenced by the fact that searches for Irish Cream have doubled in the winter season for the past twenty years.¹
The enduring appeal of Irish Cream has fueled the popularity of winter cocktails, notably the ‘Baby Guinness.’ This shot, despite its name, contains no Guinness; it’s a layered blend of coffee liqueur and Irish Cream, visually mimicking the stout. Search volume for the Baby Guinness has surged by 120% in the past five years, highlighting its growing trend.
Market Activity
Bailey’s Deliciously Light, Baby Guinness Cocktail, International Delight Irish Crème Coffee Creamer, Mileeven Honey & Irish Cream
Marshmallow Cereal
Tap into the enduring appeal of childhood nostalgia with Marshmallow Cereal flavor. This trending flavor profile offers a convenient way to recapture the beloved taste of breakfast cereal in various food and beverage applications. With a 24% worldwide increase in Google searches for ‘Marshmallow Cereal’ over the past year, consumer interest is demonstrably strong, making it a prime opportunity for product innovation.
Why Marshmallow Cereal and Why Now?
February 2025 Amazon search data reveals a surge in interest for ‘marshmallow cereal varieties,’ confirming the sustained consumer demand observed over the past year. Trending searches like ‘Marshmallow Cereal Bars,’ ‘Ghost Whey Protein Powder Cereal Milk,’ and ‘Marshmallow Cereal Protein Bars’ demonstrate the innovative application of marshmallow cereal flavors and textures in diverse product categories. This rising trend signals significant opportunities for food and beverage brands to capitalize on the nostalgic appeal of marshmallow cereal.
Market Activity
Magic Spoon Treats Marshmallow Pack, Ghost Whey Protein Cereal Milk , Dutch Bros “Marshmallow Dream”, Three Wishes Marshmallow Cereal
For access to these flavors and more, reach out to your Account Manager or email marketing@imbibeinc.com.
And if you’re seeking further inspiration, don’t forget to explore our previous Drops for a plethora of inspiring ideas.
- Google Search Trends, 3/25
