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Tag: Product Development

Insights

Flavor Wheel – Mango

Mango mania! This tropical fruit is popping up everywhere, from drinks (Electrolit) to ice cream (Breyers). But mango's more than just pineapple-peach-citrus! Our flavor experts unlock the secrets of its unique taste and use a "Flavor Lexicon" to help you.

Flavor Wheel – Blackberry

Beyond the sweet and tart! Don't underestimate blackberries. Our experts use a "Flavor Lexicon" to capture all their complexity - from sweet jammy to subtle floral and earthy notes.

Infographic: Sip to Stay Young

Our infographic reveals consumer trends to help you address beauty from within.

Flavor Wheel – Raspberry

Through multitudes of tastings and reviews, our sensory team has developed the Flavor Lexicon. This standardized flavor language allows us to communicate better as we work on flavoring your products.

Imbibe Expands Footprint with Meeting Room at SupplySide West 2023

Craving flavor innovation? Imbibe invites you to SupplySide West (Mandalay Bay, Las Vegas, Oct 25-26)! Sample drinks, brainstorm with our experts (MR26!), and unlock the power to bring your vision to life.

Labeling in Apple-cation: How to Ensure Finished Product Compliance, Flavor Edition

Confused about flavor options (natural vs. artificial)? Our infographic helps! Consider cost, taste profile, and marketing goals. Great flavors sell! Get our guide and boost sales with Imbibe's expertise. Nearly half of consumers choose drinks based on taste alone!

Flavor Wheel – Strawberry

Not all strawberries are created equal! We go beyond "sweet" and "juicy" to understand flavor. Our "Flavor Lexicon" creates a shared language so we can bring your vision to life. This speeds up development.

Focusing on Food Science for Cannabis Beverage Development – Insights from Imbibe CCO, Andy Dratt

Cannabis drinks are getting popular, but the base liquid matters! Don't focus only on marijuana ingredients, says an expert. Make sure the drink itself tastes good and is safe for people.

Imbibe CCO Speaking at Cannabis Drinks Expo

Andy Dratt will be at The Cannabis Drink Expo discussing these issues and how to make successful cannabis beverages. With the market expected to grow 17% a year, creating tasty and appealing drinks is key to attracting and keeping customers.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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