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Tag: Product Development

Insights

Beverages go hyper-customized: What claims are floating to the top?

Imbibe, a beverage development company, notes a rise in functional beverages catering to specific needs like immunity, beauty, and cognitive function. This trend is supported by a 27.2% increase in functional beverage launches in 2017.
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A spice that is twice as nice

Link to an external article about Imbibe providing insights into the use of ginger in beverages in Beverage Industry.
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Beauty Enhancement: The In Vogue Function

The beauty industry is booming, with a new trend of "beauty from within" gaining traction. Consumers are seeking edible products like beverages that claim to improve hair, skin, and nails.
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Bringing beverage innovation to food service

Consumers are driving the beverage market towards healthier options with less sugar. Technology like Coke Freestyle and Pepsi Spire allows customization and data collection for sugar-conscious consumers.
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Webinar: Sugar Reduction Trends & Strategies

Due to rising sugar concerns and soda taxes, sugar reduction is a major trend in the beverage industry. This article highlights a webinar that will discuss alternative sweeteners and sugar reduction strategies.
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Tea, juice & functional beverages lead the way for ginger’s charge

Ginger is gaining popularity in beverages due to its taste and health benefits. Data from SPINS supports this trend, showing steady growth in the ginger-flavored shelf-stable tea category.
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Plant-based, clean-label trends drive nut, grain usage

Plant-based beverages are gaining traction, with nut-based milks like almond milk leading the charge. Experts say this trend extends beyond dairy alternatives, with nuts and grains being incorporated in smoothies, juices, and even craft beers.
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Trendspotting: Expo West Trends & Innovations

At Expo West, trends included sparkling teas from brands like HopLark and Teatulia, novel teas like purple and silver needle, and RTD cold brew coffee with functional ingredients. Plant-based milks, especially oat milk, were popular, as were plant-based waters.
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IMBIBE’S COO PROVIDING INSIGHTS ON CLEAN LABEL SUPPLY CHAIN CONSIDERATIONS

A presentation at the Clean Label Conference will discuss challenges and solutions for beverage companies developing clean label products. The speaker, Will Lennon, will offer solutions and case studies on managing these challenges.
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