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Tag: nostalgia

Insights

Personalization among top 2020 beverage trends

Imbibe's 2020 trend forecast indicates a return to basics in beverage nutrition. Expect more emphasis on familiar nutrients like vitamins and minerals, as novel ingredients struggle to gain mainstream traction.
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US beverage trends of 2020: “True-to-fruit,” CBD ingredients and reduced sugar to star, Imbibe predicts

Expect botanicals paired with "true-to-fruit" flavors like basil and strawberry, alongside exotic versions such as calamansi, tangerine, and yuzu. Combining these with familiar flavors like guava and strawberry will introduce consumers to new taste experiences.
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#Trendspotting: 2019 Flavor Trends

Beverage trends in 2020 focus on globally inspired flavors (yuzu, dragon fruit, Latin American spices), floral flavors (hibiscus, lavender, elderflower), nostalgic flavors (s'mores, rootbeer float, pancake), and mocktails with cocktail flavors.
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Nostalgia and Whimsy

A wave of nostalgia hits the food industry, with retro flavors like root beer float and snickerdoodle making a comeback. OREO's Candy Corn crème and Ben & Jerry’s Cotton Candy ice cream are just a few examples.
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