Drinking a beverage is a multi-sensory experience, starting with sight. Consumers associate the color of a beverage primarily with taste profile, but depending on color intensity it can also flag [...]

What’s driving the beverage industry forward into 2018? Here, we take a look at the biggest trend in the industry – and how they can be expected to develop. 1) Health and wellness We [...]

Health and wellness was one of the top trends driving new product innovation in 2017. Sugar reduction, functional health benefits and sustainability also had a strong influence on new food and [...]

December 2017 Trendspotting: Brain Boosting and Body Enhancing Ingredients to Watch in 2018 from Imbibe on Vimeo. Balanced Body and Mind     Floral ingredients like lavender, which supports [...]

There’s been a lot of buzz in the beverage industry around the “F” word the last few years. By this, of course, I mean function. Inherently beneficial ingredients, as opposed to ones used for [...]

On a typical night out in Chicago, we saw a not so typical menu offering – tepache, courtesy of Proxi. At Imbibe, we have been watching the fermentation craze for years. The list of [...]