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Tag: functional beverages

Insights

#Trendspotting: Hispanic Flavors & Fusions

The passage discusses trends in Latin American-inspired beverages. Horchata, a cinnamon-rice drink, is gaining popularity with new variations. Agua fresca, fruit and floral drinks, are seen as healthy alternatives.

Superfood lattes: The emerging trend to consider for your next product

Superfood lattes are gaining popularity, combining milk with health-boosting ingredients like beetroot or matcha. These colorful drinks are a hit on social media, with #beetrootlatte showing the biggest growth on Instagram at 44%.

Chicago Food Blogger Event: Watch It Here!

Imbibe and Chicago Section IFT hosted a discussion with three of Chicago’s hottest food bloggers to learn their secrets to Chicago’s food scene, building a loyal social media following, and so much more.

Imbibe Is Exhibiting At Southern California Section IFT Supplier’s Night

Join us at the SoCal IFT Supplier's Night Expo on March 7, 2018, from 3:30 - 8:00 PM at the Disneyland Hotel Exhibition Hall in Anaheim, California! Visit Imbibe at table 1714 to discover SweetSense™ and try our beverages.

Trending: Shrubs – The Vinegar Based Drink You Might Want to Consider Developing Next

Shrubs, vinegary fruit-infused syrups, are gaining popularity in drinks and cocktails. They come in flavors like apple pie, beet & carrot, and strawberry hibiscus. Some Chicago bars are featuring them in cocktails like Celery Shrub and Sherry Cobbler.

Artificial Vs. Natural Color: What Makes Sense for Your Next Product?

When choosing colors for beverages, consider what your target audience wants. Artificial colors are cheaper, shelf-stable, and maintain vibrancy but may be seen as unnatural.

Food & Beverage Insights: Plant-Based Podcast

Food & Beverage Insights: Plant-Based Podcast

Personalized beverages expected to be even trendier in 2018

In 2018, beverage trends will focus on hyper-personalization and specialization, says Imbibe marketing director Laura Dembitzer. Expect launches with less sugar, added functional ingredients, and sustainability.

What’s big in beverages? Health, innovation and sustainability

The dominant trend in the 2018 beverage industry is health and wellness. Consumers seek drinks with reduced sugar and artificial ingredients, prompting soft drink reformulation with natural sweeteners and functional variants.

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