The energy products shelf is increasingly characterized by shared values, personal health, and sustainability. Energy drinks, as a category, are hot and cool. Hot because the category is ripe for [...]

Familiar category offers opportunities to introduce new flavors to consumers Lemonade, the longtime star of summertime beverage consumption, is leveraging its appeal to help other beverages [...]

As Vice President of Flavor Innovation & Regulatory at Imbibe, Aparna Oak is passionate about making products come to life. She supports innovation at both the flavor bench and in the [...]

Formulating to please both young palates and parents’ values is no easy feat, but creative food and beverage brands are making headway. General initiatives for committing to healthier lifestyles [...]

As more consumers adopt sports nutrition beverages as part of an active lifestyle, consumer preferences are diversifying. Today, the term sports drink has come to mean many things. As this [...]

It’s fair to say that consumers have altered routines, traditions, and social lives during two years of pandemic living. Just consider that many have had to become their own bartenders and [...]