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Tag: flavor trends

Insights

Flavor trends fueling beverage innovation

Beverage innovators are looking beyond classic fruits to include exotic fruits like passionfruit, guava, and dragonfruit in their drinks. This trend caters to adventurous consumers while still incorporating familiar flavors like cherry vanilla and strawberry banana.
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The Sunny Side of Life

Tropical flavors are trending in beverages with familiar fruits like lemon and lime, but also with more exotic options like blood orange and guava.
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True to Fruit Flavors Maintain Largest Share of Beverage Market

Imbibe's flavorists blend beverages precisely, with true-to-fruit leading demand. Among new products, 40% featured fruit, and 39% botanicals. Hibiscus, elderflower, lemongrass, lemon balm, and cardamom show promise.
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Toasting Drinks Creativity

Local flavors like lemon, lime, and orange remain popular, but global twists with yuzu, guava, and calamansi are trending. Nostalgic flavors like cereal milk, s’mores, and birthday cake are popular in coffee, protein shakes, and cocktails, offering comforting experiences.
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The tastes forecast to trend in 2019

Ethnic flavors have shown consistent annual growth of 20% from 2013 to 2017, indicating sustained consumer interest moving forward.
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honest tea tulsi

Relax. Consider Adaptogens in Your Next Beverage Project

Adaptogens, herbs known to help manage stress, are entering the food and beverage world. Ashwagandha, holy basil, lavender, maca, and mushrooms are some examples.
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functional beverages

Carbonation 2.0: Cognitive health, botanicals, and alternative protein sources all drive functional beverage category

Ilana Orlofsky, Marketing Coordinator at Imbibe, predicts that the future of functional beverages will prioritize naturally functional ingredients over fortified nutrients. Carbonation will feature prominently across categories, with innovation driven by new functionals.
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