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Tag: flavor trends

Insights

Flavor Drop: Honey Apricot and Merlot

Honeycomb snacks are hot, so we paired honey's sweetness with apricot's complex notes (think sparkling water or frozen desserts!). Plus, our Merlot drops bring sophisticated dark fruit flavors to surprising formats.

Flavor Drop 2: Apple Jasmine & Pear Fig

Try Apple Jasmine! Searches are up 8.5% globally. Jasmine's floral notes pair perfectly with apple for a refreshing taste. Plus, 32% of consumers want more botanical flavors in drinks.

Flavors of the Month: Blood Orange Yuzu and Blue Raspberry Cotton Candy

Both delicious and healthy, blood orange and yuzu are the new flavors in beverages! Social media buzz is up 14.5%. Yuzu packs 3x the vitamin C of a lemon.

#Trendspotting: The Scoop on Frozen Desserts

Non-dairy frozen desserts are booming, set to exceed $1 billion by 2024. Unusual flavors like Kraft Macaroni and Cheese ice cream and experiential twists like gray-colored citrus treats are driving consumer excitement.

#Trendspotting: Flavors that are Simmering, Bubbling, and Boiling Over

Yuzu, known for its tartness, is featured in energy drinks like G Fuel and Lunar Hard Seltzer, reflecting its growing popularity across various beverage categories.

2021 Flavor trends for food and beverage

In 2020, consumer flavor preferences shifted to both familiar comforts and adventurous tastes due to the pandemic. Childhood favorites like cotton candy and birthday cake continue to rise in popularity, offering consumers a nostalgic escape during stressful times.

Trendspotting in beverage flavors

In 2021, anticipate evolving citrus flavors, premium botanicals, and rising Mediterranean and Asian tastes. Holly McHugh from Imbibe highlights blood orange's popularity, with growing interest in yuzu, passionfruit, tamarind, and fig, according to Google searches.

Taste the Difference

Consumers are seeking healthier and more adventurous beverages. This is driven by the wellness trend and a desire for less sugar. As a result, we see more drinks with fresh fruits, botanicals, and superfoods.

Creating Consumer FOMO: Ideas for your Next Spring or Summer LTO

The beverage industry uses Limited Time Offers (LTOs) to capture consumer attention. These special flavors create a sense of exclusivity and belonging, especially when tied to holidays or seasons.

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