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Tag: flavor trends 2023

Insights

Imbibe Shares Lemonade Insights as Manufacturers Adjust Sugar, Calorie Content for Lemonades

Less sugar, more health! Consumers are ditching sugary lemonades, forcing beverage makers to reformulate. Studies link fruit juice to health risks, similar to soda. Manufacturers are adapting by highlighting the "healthy fruit" aspect and reducing sugar content, keeping consumers happy.

Popping with Flavor: Imbibe Shares Boba Beverage Trends, Tastes to Keep an Eye On

Boba tea's chewy pearls & sweet flavors are a hit! This $3.27 billion market is expected to reach $6.14 billion by 2032. Watch for innovation in RTD boba & new flavor combos to keep boba on top!

Flavor Drop: Limoncello & Spiced Peach

Limoncello: This bright citrus liqueur is a modern take on lemon and is Imbibe's top seller. Social media buzz is growing, with views on TikTok exceeding 82 million!

Regulatory Tone Intensifies for Sugar – Thoughts from Imbibe CCO, Andy Dratt

Governments are cracking down on sugar! New regulations and labeling changes aim to reduce sugar consumption and processed food intake. Experts say confusing labels might not be the answer.

Food Companies Under Pressure to Reduce Sweetener Use – Thoughts from Imbibe CCO, Andy Dratt

Sugar backlash! Consumers and governments want less sugar in food. Soda sales (high-sugar culprit) are down, but obesity and diabetes rates remain high. Removing sugar is tricky - it affects taste, texture, and other flavors.

Imbibe’s Take on Kombucha’s Claim to Fame

Remember "Kombucha Girl"? That viral video wasn't just funny, it reflected a growing trend: fermented drinks for gut health. Consumers are all about gut health, and kombucha's probiotics are seen as a solution.

Imbibe is Supporting Innovation Pipelines Beyond 2023 through Sustainability, Sustenance, and Sex

Imbibe predicts a focus on sustainable packaging and eco-friendly ingredients. Expect more products supporting breastfeeding post-formula shortages and a booming sexual wellness market, driven by pandemic-era openness about sexual health.

Flavor Drop: Peanut Butter Whiskey & Black Currant Lime

Peanut Butter Whiskey, like Skrewball's, has exploded in popularity, boosting flavored whiskey sales by nearly 15%. This combination is a hit with consumers. Black Currant, a tangy berry with hints of grape, is another trending flavor.

How Immune Health Benefits Help Probiotic Beverages Appeal to Diverse Consumer Groups with Imbibe

Probiotic drinks are surging in popularity as people focus more on self-care and immunity. Experts say COVID-19 heightened awareness of gut health, which is linked to immunity. Consumers are drinking probiotics to restore gut balance and boost their immune system.

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