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Tag: energy drinks

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Transforming energy drinks with natural, organic ingredients

Energy drinks are booming (predicted to reach $84.8 billion by 2025) but consumers are shifting towards natural and organic options due to concerns about traditional energy drinks' health effects.
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energy drinks

Function: Energy

Energy drink retail sales are projected to hit $16.1 billion by 2019. Red Bull leads with nearly $3 billion in sales, yet the category now extends beyond traditional energy drinks. Mintel data shows 30% of consumers seek energy-related products.
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jar of ghost size pink lemonade dietary supplement

Add Some Vigor: Sports, energy and nutritional beverages are expected to enjoy strong sales growth in the next few years

Sports drink sales are surging, with store brands missing out on a growing market. A report predicts a 26% jump in sales by 2019, creating an opportunity for store brands to grab a bigger slice of the pie.
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