When discussing innovation, beverage experts frequently use the “F” word (by this, of course, I mean “function”). Everything from energy drinks to cardiovascular health beverages are available [...]
This year’s Natural Products Expo West drew a record-setting 86,000 attendees and more than 3,600 exhibiting companies this March at California’s Anaheim Convention Center. Those attendees [...]
KANSAS CITY — The market for functional beverages is expanding. Energy and digestive health remain two of the leading category trends, but inroads are being made in such categories as sleep, [...]
The bustling lifestyles of modern consumers have prompted great demand for products that boost energy. In fact, the International Food Information Council (IFIC) Foundation’s 2018 Food and Health [...]
Retail sales of energy drinks are expected to reach $16.1 billion by 2019. Red Bull remains the leader in dollars with nearly $3 billion in sales (according to IRI), though the category continues [...]
Sports, energy and nutritional beverages are expected to enjoy strong sales growth in the next few years, spelling opportunity in a category in which stores brands are underrepresented. According [...]