Imbibe Explains FDA’s New “Healthy” Proposal with Essential Considerations and Potential Effects on Your Food and Beverage Innovations – Part 2

Effect on Food & Beverage Innovation High-Intensity Sweeteners With the trend towards better-for-you products including the move to plant-based and low or no sugar, how will beverage and [...]

Imbibe Explains FDA’s New “Healthy” Proposal with Essential Considerations and Potential Effects on Your Food and Beverage Innovations – Part 1

In 2022, the FDA proposed an update to the existing nutrient content claim “healthy” – first established in 1994, based on updated nutrition science. The effort is one of the agencies nutrition [...]

Imbibe’s Take on Kombucha’s Claim to Fame

Fermented beverages support immune, gut, and digestive health Internet personality Brittany Broski has risen to ultimate influencer fame. She’s even met her idol, Harry Styles, because of it. [...]