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Tag: alcohol

Insights

#Trendspotting: Not Your Average (Cup Of) Joe

Coffee innovation is booming with new brewing methods, functional ingredients, and boozy twists. Consumers are interested in unique textures (nitrogen infusion), convenience (single-serve, concentrated extracts), health benefits (added fats, CBD), and enjoying coffee cocktails.

#Trendspotting: Ready-to-Drink Libations

RTD cocktails are hot, with classics and twists like nitrogen infusion. Booze is getting healthy with functional ingredients and appearing in coffee, tea, and kombucha. Hard kombucha is exploding with new flavors and health-focused options.

Alcoholic beverage innovation accelerating

Canned adult drinks are on the rise despite COVID-19. People can't go to bars, and some places allow alcohol delivery, making canned drinks a convenient alternative.

Healthy Libations 2.0

The "better-for-you" trend is influencing alcoholic drinks. Hard kombucha with higher alcohol content is gaining traction. There's also a rise in low/no alcohol options for health-conscious consumers.

Imbibe Can Support Your Alcoholish Growth with Flavor Innovation and Taste Modulation Tools

Imbibe introduces recent TTB-approved flavors, including Passion Fruit and Strawberry Daiquiri, catering to both alcoholic and non-alcoholic beverages. Imbibe's expertise extends to hard seltzers and zero-proof spirits, supported by R&D and taste modulation.

Props to Hops: A New Generation of Hops-laden Beverages

Younger consumers are prioritizing beverages that align with their biological needs, leading to a rise in functional ingredients like hops. Brands like Heineken, Leffe, and Hoplark HopTea cater to this trend with innovative products.

Balancing the Bar with the rise of Teetotalers

The landscape of non-alcoholic beverages is expanding with health-conscious options like spiked seltzer, low-cal wines, and ACV-based cocktails. Increasingly, consumers prioritize wellness, contributing to declines in alcohol sales.

Separate Yourself from the (Six) Pack – Alcohol Overview in QSR and Fast Casual

Fast food and fast casual restaurants are offering more alcoholic options like beer, wine, and cocktails to attract customers who want to stay and drink, even though takeout is still popular.

Trending Flavors in Alcohol

Despite beer's dominance, spirits are growing in the US beverage market (4.5% growth in 2016) due to a rise in creative cocktails and consumer interest in mixology.

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