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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Protein powder products: Differentiating in a crowded market

Mintel reports 86% of consumers limit sugar intake. Consumers seek sweet flavors with less sugar, avoiding artificial additives. Stevia emerges as a leading alternative to meet these demands.

Beverage Trends Abound at Natural Products Expo West

This year's Natural Products Expo West showcased trends in tea beverages including sparkling tea, purple tea, silver needle tea, and cascara.

#Trendspotting: Permissible Indulgence

Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.

#Trendspotting: 2019 Flavor Trends

Beverage trends in 2020 focus on globally inspired flavors (yuzu, dragon fruit, Latin American spices), floral flavors (hibiscus, lavender, elderflower), nostalgic flavors (s'mores, rootbeer float, pancake), and mocktails with cocktail flavors.

All about Allulose: A Potential Option for Sugar Reduction

Sugar reduction remains a hot topic, driving interest in alternatives like Allulose. Stevia remains popular, but Allulose may gain ground, particularly in low-sugar formulations.

Plant-water category gets creative

The bottled water category maintains its lead in the beverage market, driven by consumers shifting from sugary drinks. Plant waters emerge as a healthier alternative, perceived as natural and nutrient-rich.