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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Flavor Trends in Beverage Development and Beyond: Part 1

Imbibe emphasizes flavor in beverage development, noting enduring trends like "True to Fruit," "Indulgent," and "Nostalgic." Fantasy Flavors showcase Pop-Tarts, Prairie Farms ice cream, and Dragon Drink.

Functional beverage trends highlight better-for-you ingredients

Consumers seek beverages delivering nutrients, energy, cognitive function, beauty, gut health, and relaxation. Personalized support for oral and cardiovascular health is also on the menu.

#Trendspotting: Alt Dairy

Plant-based milk options cater to diverse preferences, from Milkadamia's pure macadamias to Hope & Sesame's sustainable sesame milk. Oat milk's surge, led by Oatly, prompted brands like Coffee Mate and Rise to adopt it.

Beverage trends highlighted at N.R.A. Show

Ilana Orlofsky from Imbibe encourages embracing fringe ingredients to elevate menus and spark creativity. The transformative nature of butterfly pea flower tea, turning from blue to magenta with citrus, highlights its allure.

True to Fruit Flavors Maintain Largest Share of Beverage Market

Imbibe's flavorists blend beverages precisely, with true-to-fruit leading demand. Among new products, 40% featured fruit, and 39% botanicals. Hibiscus, elderflower, lemongrass, lemon balm, and cardamom show promise.

Creating a Beverage Menu for the Future

Considering consumers spend $181B on beverages, according to Technomic, it will be critical for foodservice establishments to offer novel beverages. Presented by Imbibe.