Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

As seen in:

Intel on Immunity: Imbibe Speaks on Current Trends, Formulation Challenges, and More

Consumers seek tasty options with immune-boosting ingredients, including citrus flavors. Interest spiked during the pandemic, leaving room for innovation, especially in gut health products, considering the strong connection between gut health and immunity.

Imbibe’s Hot Take on Expo West 2022: Big Mood Food & Eat, Drink, and Be Non-Dairy (And More!)

The event spotlighted trends like gut health-focused beverages, innovation in alt-dairy offerings, mood-enhancing ingredients, and the rise of Eastern-inspired flavors. Stay tuned for more insights in part two.

Imbibe Predicts More Products Will Be Good for You and Good for the Planet

Consumer habits have shifted during the pandemic, with DIY bartending and health-conscious choices becoming norms. Functional beverages meet these demands, with the North American market projected to grow steadily.

Imbibe Cites Healthier Lifestyles for Kombucha Growth

The rising focus on health and wellness, particularly immunity and gut health, has driven interest in kombucha, contributing to its projected market growth to $7.05 billion by 2027.

2022 Trends Part 3 – Lower Sodium, Lab-crafted Analogs, and Nostalgic Flavors to Make us Feel Safer

With new WHO and FDA guidelines, manufacturers aim to lower sodium intake by 400mg/day. Aging consumers show more concern, while trends like molecular coffee and nostalgic flavors reshape the market.

Imbibe is Returning to Anaheim – Connect with us!

We're thrilled to attend Expo West 2022 to explore new products, trends, and technology in food & beverage. Let's reconnect in person over a drink, coffee, or meal! Looking forward to it!