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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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How is caffeine added to energy drinks? Imbibe Scientist Explains!

Have you ever wondered how caffeine is added to energy drinks? Podcasters from the Moment of Um reached out to Imbibe and found the resource they needed to teach their audience more about this energizing substance!

Flavor Drop: Chocolate Malt & Blueberry Cobbler

What do Chocolate Malt and Blueberry Cobbler have in common? Besides being dropped in the same month, they are both uber nostalgic flavors that have staying power. Request a sample today!

Flavor Drop: Cookie Butter (Spiced Cookie) & Affogato

Learn more about Cookie Butter and Affogato - or better yet, request samples to enhance these trendy and indulgent flavors into your portfolio!

Flavor Wheel – Dragon Fruit

Our sensory specialists have identified 10 tastes that constitute Dragon Fruit flavor. Keep reading to find out what they are and to leverage a resource so you know your team is talking about the same tastes.

#TrendSpotting: Sports Nutrition Trends of Today

In a recent Imbibe survey, we learned that 78% of sports nutrition beverage consumers at least work out weekly, but uses for these products have evolved beyond the gym.

Imbibe’s Nicole Wollak Talks Hobbies and How Work and Play Overlap

Nicole Wollak, Senior Manager, Insights and Innovation, Imbibe is a serial dabbler of hobbies. She's taken music lessons on three different instruments and balances hobbies, plus two children in addition to an impressive career.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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