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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

Head over to our Events section to join a webinar or hear us speak at a conference.

Performance beverages expand beyond fitness

One of the most sought-after functional attributes in beverages is rehydration, with 78% of Gen Zers, 81% of millennials and 74% of Gen Xers citing hydration as one of the most important functional benefits for which they look

‘Tajin is what sriracha was a couple of years ago,’ Imbibe flavorist on global tastes Impacting RTD beverages

As commerically viable sources of novel ingredients become available, we will see more unique global flavor profiles, according to Lauren Senne, manager of taste modulation and flavorist at Imbibe.

Imbibe, Experts in Sweeteners and Taste Modulation, Launches Sweetener Masterclass

Imbibe’s sensory and taste modulation scientists compiled over a decade of sweeteners knowledge to develop a comprehensive session that offers companies the insight they need to optimize the taste of their products.

Imbibe Invites You to Taste Success at SupplySide West 2024

Visit our booth at SupplySide West 2024 and discover how Imbibe can help you drive sales and stay ahead of the curve.

Flavor Drop: Butterscotch & Lemon Cookie

Nostalgia is driving a butterscotch revival! From classic candies to Starbucks’ Smoked Butterscotch Coffee, this creamy, buttery flavor is making a delicious comeback. Discover the latest butterscotch-inspired products and why this nostalgic treat is capturing hearts again.

Flavor Wheel – Grapefruit

Discover the surprising depth of Grapefruit flavor! Beyond tart and bitter, Imbibe has identified 8 tastes that are part of the Grapefruit experience. Discover these sensory insights and quickly align on your desired flavor profile.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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