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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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Imbibe Weighs in on Potential of Fluid Delivery Formats for Curcumin

Curcumin is hot in supplements, and drinks are next! But be careful - curcumin is tricky to put in drinks. The good news: demand is high for healthy, convenient options. Keep reading for the bad news.

Flavor Drop 2: Apple Jasmine & Pear Fig

Try Apple Jasmine! Searches are up 8.5% globally. Jasmine's floral notes pair perfectly with apple for a refreshing taste. Plus, 32% of consumers want more botanical flavors in drinks.

How Imbibe Keeps Up a 95% Successful Delivery Rate

Imbibe's Customer Service team is a dedicated group of 3, ensuring on-time deliveries (95% success rate!). They've grown with the company, even tackling challenges from new international customers. Despite email being the norm, video calls have helped build connections.

Flavored and Enhanced Waters that have Consumers Buzzing

Flavored water has surged in popularity as consumers seek healthier, more appealing hydration options. Major brands like Hint Water and PepsiCo's Propel offer unique flavors and functional ingredients, driving significant growth.

Flavors of the Month: Blood Orange Yuzu and Blue Raspberry Cotton Candy

Both delicious and healthy, blood orange and yuzu are the new flavors in beverages! Social media buzz is up 14.5%. Yuzu packs 3x the vitamin C of a lemon.

#Trendspotting: The Ability of Sustainability

Eco-friendly packaging, upcycled ingredients, and local sourcing are the hottest trends! Brands are using recycled materials, turning food scraps into new products, and looking close to home for ingredients.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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