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Thought-Leading Product Innovation and Ingredient Innovation

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We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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#Trendspotting: 2022 Food & Beverage Trends Part 1

NoLo drinks surge post-"Dry January", with sales up 33% in 2021. Blake Lively's Betty Buzz offers sophisticated, alcohol-free mixers. Sober bars rise in popularity.

Fluid Situation: How Consumer Behavior is Influencing the Beverage Market

Pandemic amplifies this focus on personal and planet health, with 43% reducing waste and 32% eating in moderation, as per Innova Market Insight’s survey.

Bioengineered Ingredients will have New Labeling Requirements Come 2022

Labeling requirements include specific symbols, text disclosures, QR codes, and automated text response systems. Imbibe will provide both non-GMO and bioengineered status for customer transparency.

Bright future for beverages? Why functional drinks are likely to grow post-pandemic

Immunity-supporting drinks lead the trend, with 46% of consumers interested. Expect diverse functions and convenience to drive future innovations, says Imbibe's Erin Costello.

10 Tips for Developing Protein Drinks

For stable protein beverages: Understand production capabilities, stabilize protein, validate protein source switches, allow for thermal processing effects, test formulation changes, conduct pilot and full-scale tests, and attend initial production runs for clarity.

Ingredients take RTD protein beverages beyond sports

Arla Foods Ingredients explores protein-calcium combos for aging concerns. Collagen remains popular in carbonated protein drinks, emphasizing beauty benefits despite its lower protein quality, driving interest in sparkling collagen beverages.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

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