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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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#TrendSpotting: Functional Areas Key for 2024 and Beyond 

Ultimately, while consumers want these functional benefits, needing their beverages to taste great is essential, with 96% citing it as the most important product attribute.
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flavor drop mixed berry and lemonade

Flavor Drop: Mixed Berry & Lemonade

Mixed Berry combines the nuanced flavor of various berries, from Blackberry to Strawberry, to provide a delicious fruit sensation.
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raspberry flavor wheel

Flavor Wheel – Raspberry

Through multitudes of tastings and reviews, our sensory team has developed the Flavor Lexicon. This standardized flavor language allows us to communicate better as we work on flavoring your products.
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Imbibe Expands Footprint with Meeting Room at SupplySide West 2023

Craving flavor innovation? Imbibe invites you to SupplySide West (Mandalay Bay, Las Vegas, Oct 25-26)! Sample drinks, brainstorm with our experts (MR26!), and unlock the power to bring your vision to life.
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mango and limeade

Flavor Drop: Mango & Limeade

Escape to paradise in a glass! Tropical flavors like mango are trending for their taste and potential health benefits. Mango sales are rising, and the spicy-sweet Mangonada drink is exploding in popularity.
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Labeling in Apple-cation: How to Ensure Finished Product Compliance, Flavor Edition

Confused about flavor options (natural vs. artificial)? Our infographic helps! Consider cost, taste profile, and marketing goals. Great flavors sell! Get our guide and boost sales with Imbibe's expertise. Nearly half of consumers choose drinks based on taste alone!
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