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Thought-Leading Product Innovation and Ingredient Innovation

Insights

We anticipate consumer shifts, drive industry trends, and deliver exceptional customer experiences.

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As seen in:

Webinar: Imbibe’s Top 5 Beverage Trend Predictions for 2021

Imbibe, a beverage development company, forecasts a rise in healthy, stress-reducing drinks in 2021 due to pandemic challenges. They expect weight-loss beverages with natural ingredients to be a trend.

Five Beverage Trends We’ll See in 2021: Imbibe’s Predictions

The pandemic will be a major influence on beverage trends in 2021, according to Imbibe. Consumers will likely seek healthy options and exciting flavors for at-home consumption.

Beverage Packaging Trends at a Crossroads

The beverage industry is exploring paper bottles as a sustainable alternative. Imbibe warns that switching from cans to aseptic packaging (like paper bottles) can affect a drink's taste, texture, and stability.

Imbibe Releases 2021 Beverage Trend Predictions

Imbibe forecasts 2021 drinks will be about health, comfort, and value due to COVID. Expect immune-boosting ingredients, plant-based choices, and familiar flavors for at-home treats. Look for growth in cocktail kits and global flavors to replace travel.

#Trendspotting: Mood Boosting Beverages

Drinks are relaxing minds and bodies. Look for CBD, kava, l-theanine, and adaptogens for stress relief and sleep. Even alcohol-free options are available, with some mimicking the effects of alcohol.

Crafting a better brew

Coffee and tea offer a wide variety of choices for taste and health. They boast caffeine, antioxidants, and other potential benefits like better digestion and relaxation.