Imbibe Appoints New Senior Director of Product Development

Imbibe announced the appointment of Young Kang as Sr Director of Product Development. Kang has 25 years of experience in the flavor and beverage industry with expertise in dairy and dairy alternative beverages. He spent the last four years at WhiteWave Foods and was previously at Coca-Cola. Kang’s expertise in low acid products will help Imbibe to maintain its competitive edge.

Dairy beverages are not a new undertaking for Imbibe. From 1977 through 1993, the company managed international dairy operations for the U.S. Military. This unique experience allows Imbibe to act in the dairy category in two ways – as an ingredient supplier in ready-to-drink finished products and as a custom developer for dairies looking for value-added opportunities to leverage existing equipment. Imbibe offers brand owners both custom formulation and a variety of control brand products available as-is or as private label alternatives.

To stay on trend with the beverage industry and connect with The Drink Tank, you can find Imbibe on Facebook at facebook.com/thedrinktank and Twitter at @TheDrinkTank.

dairy, Product Development, RTD, Young Kang

Keep Reading:

Flavor Drop: Fruit Punch & Watermelon

Watermelon flavor has many characteristics including candied, ripe, green, or juicy, and Imbibe can help select or design the one best suited for your product.

A Food & Beverage Manufacturer’s Guide to Labeling a Product as “Healthy”

New "Healthy" Foods: Foods like avocados, nuts, seeds, and olive oil now qualify due to their nutritional benefits.

Guarana: A Natural Energy Boost for Your Next Formulation

Consumers consistently prioritize energy among the top two desired benefits in food and beverages, creating significant growth potential for guarana and other energy-boosting ingredients.