Fiber, probiotics boost functional beverage category

 In Beverage Industry, Press

Many factors can impact a person’s gut health, including genetics, medications and diet. As more consumers increasingly become aware of the effects of what they put into their body, they are turning to functional beverages to improve overall health. The demand for beverages containing fiber, probiotics and prebiotics continues to rise as consumers “go with their gut” to improve health and well-being.

Holly McHugh, communications strategist at Chicago-based Imbibe, echoes similar sentiments. “Probiotics continue to be a popular functional ingredient across beverage categories,” she says. “All the positive publicity that probiotics have received in the past few years for their contribution to a healthy gut has created a similar positive association with prebiotics and other types of fibers. Fiber can be found in beverages like water, soda and tea.”

Read the full article in Beverage Industry.