Boosting energy, limiting fatigue

 In Natural Products Insider, Press

Delivering On Promise

Energy drinks are a popular delivery format in in the sports nutrition market. Nutrition Business Journal (NBJ) reported sports energy and hydration drinks accounted for 66% of the nearly $36 billion sports nutrition market in 2018. While this is a huge share, growth of these drink products has remained steady near 7.5% since 2018 and is expected to hold steady through 2021.

Delivering on promises and consumer demands is also a big trend in sports nutrition energy. Holly McHugh of beverage consultant firm Imbibe Inc. noted “clean” energy and transparency are big label trends for energy drinks. These are also in play for RTM and other formats.