Boosting energy, limiting fatigue
Energy drinks are a dominant player in the sports nutrition market, making up two-thirds of the market share. The growth has remained steady at around 7.5% since 2018 and is expected to hold steady through 2021.
Using their Gut Instincts
Consumers are more health-conscious and want functional beverages with dietary fiber, prebiotics, and probiotics to improve digestion and overall wellness.
