The Spike of Spiked Seltzer Means You Might Want to Consider it for Your Brand

 In Blog

Demand for low-cal, low-carb and low sugar drinks has been a catalyst for the growth of the sparkling water segment. Riding the coattails of that explosion comes spiked sparkling water (aka hard seltzer) because the perception is that sparkling clears are better for you. This segment is less than a decade old, with the first brand (initially bearing the moniker SpikedSeltzer, but since rebranded to Bon & Viv) launching in 2012, before being acquired by AB InBev in 2016. Since then, while there are a few market leaders – White Claw (sales were just under $200m in 2018), Truly ($131m in 2018) and brands backed by Fortune 500s – it seems that there are regional, lesser known brands and distilleries launching their own versions almost weekly. In addition, the major players who missed the boat seem to be jumping on the bandwagon, though in some instances are using a higher ABV % as a point of differentiation. We think it’s safe to assume that you’re well familiar with the ABV content and flavors from the beverage big wigs, but we wanted to highlight some newer to market brands. You may want to use them as inspiration as you innovate – especially because we don’t expect this segment to slow anytime soon.

 

BrandFlavorsABV
Pineapple pomelo
Ruby red grapefruit
Raspberry lime
Black cherry
 

 

5%

Cucumber melon
Grapefruit
 

 

4%

Pineapple
Cranberry
 

 

5%

Tangerine
Key lime
Lemon
 

5%

Black cherry
Tangerine
Strawberry lemon
Blackberry lime
Grapefruit
Mango
Peach
Coconut pineapple
 

4%

Cranberry
Lime
Grapefruit
Blackberry
 

 

5%

 Blue raspberry 

14%

Lemon elderflower
Blackberry lime
Grapefruit hibiscus
 

 

5%

Black cherry
Lime
 

5%

 Lime 

8%

Black cherry
Coconut mango
Lime
Ruby grapefruit
 

 

5%

Lime
Cucumber peach
Melon basil
Lemon agave hibiscus
 

 

5%

Pomegranate acai
Mango passionfruit
Ginger lemon
 

4.5%