Beverage formulation blends art and science to capture consumer loyalty. Addressing popular need-states involves navigating ingredient, packaging, and processing complexities. Imbibe’s Andy Dratt discusses formulation challenges, innovation in trending categories, and strategies for market impact. Gain insights into balancing novel ingredients with supply chain, cost, and regulatory considerations for successful product development.

Investing in community isn't just a choice but a commitment, reaping dividends in economic growth, jobs, and unity. Discover transformative initiatives at this event, where industry leaders share how they enhance local landscapes. Join The Hatchery Chicago and Chicagoland Food & Beverage Network to discuss and enjoy local flavors, fostering business and societal growth in Chicago's vibrant community.

Andy Dratt, Imbibe's CCO, hosts a panel at the Prepared Foods Magazine New Products Conference on 2022's influential flavors and trends in better-for-you beverages. Join discussions with Jacob Lopata from Xoca World, Jordan Tepper of Apologue, and Susan Walters-Flood from The Planting Hope Company to anticipate impacts on 2023's product launches.

The healthy beverage market has boomed, driven by consumer demand for functional drinks during COVID-19. This session explores market trends, including CBD and immunity categories, novel ingredients like adaptogens, and formulation challenges and solutions in beverage innovation.

Join three plant-based food industry leaders discussing Impossible Foods' $200 million raise in 2020 and its impact. Explore innovation imperatives and future growth waves in plant-based foods. Discover trends in CPG, foodservice, and beyond. Don't miss insights into the next big thing in the category for 2021 and beyond.

Join Jason Dompeling, Beverage Scientist, and Arnold Thorstad, Co-Founder of Covico, for a deep dive into coconut products. They'll tackle technical challenges like emulsification and stabilization of coconut milk, and enhancing sweetness in coconut water. This webinar on January 27 at 1 PM covers sustainability and innovative concepts, perfect for newcomers and industry veterans alike.