The cannabis beverage space is growing despite its unique set of challenges, the most notable of which is creating a stable, great-tasting beverage, that delivers the desired results. Alongside a full roster of engaging sessions at The Cannabis Drink Expo, Imbibe Chief Commercial Officer and EVP, Andy Dratt, will discuss the considerations and challenges of formulating cannabis-infused drinks.
While addressing taste, one of the top concerns in the cannabis beverage market right now, Andy will also talk about how brands can leverage current trends to resonate with consumers in 2023 and beyond.