John Higgs, a senior scientist at Imbibe since 2007, formulates diverse beverages, including clean-label options, using functional ingredients. With a microbiology background from Ohio University, he has developed hundreds of products, transforming novel ideas into market-ready beverages for entrepreneurs and industry leaders over his 15-year tenure.

Discover the latest trends and technical tactics in the cannabis beverage industry. Join us for insights on navigating the green wave and understanding the evolving landscape of cannabis-infused drinks.

At The Cannabis Drink Expo, Imbibe's Andy Dratt will tackle the complexities of formulating stable, flavorful cannabis beverages. Addressing taste and market trends, he'll explore strategies for brands to succeed in this growing industry amid unique challenges.

At The Cannabis Drink Expo, Imbibe's Andy Dratt will tackle the complexities of formulating stable, flavorful cannabis beverages. Addressing taste and market trends, he'll explore strategies for brands to succeed in this growing industry amid unique challenges.

Andy Dratt, Imbibe’s CCO, joins experts at the International Sweetener Colloquium 2023 to explore reducing added sugars and using low-calorie sweeteners amid upcoming policy pressures. Panelists include leaders from The Sugar Association and Food Directions LLC. Gain insights into beverage formulation and industry updates on February 28 in La Quinta, CA.

Beverage formulation blends art and science to capture consumer loyalty. Addressing popular need-states involves navigating ingredient, packaging, and processing complexities. Imbibe’s Andy Dratt discusses formulation challenges, innovation in trending categories, and strategies for market impact. Gain insights into balancing novel ingredients with supply chain, cost, and regulatory considerations for successful product development.