The healthy beverage market has boomed, driven by consumer demand for functional drinks during COVID-19. This session explores market trends, including CBD and immunity categories, novel ingredients like adaptogens, and formulation challenges and solutions in beverage innovation.

Join three plant-based food industry leaders discussing Impossible Foods' $200 million raise in 2020 and its impact. Explore innovation imperatives and future growth waves in plant-based foods. Discover trends in CPG, foodservice, and beyond. Don't miss insights into the next big thing in the category for 2021 and beyond.

Join Jason Dompeling, Beverage Scientist, and Arnold Thorstad, Co-Founder of Covico, for a deep dive into coconut products. They'll tackle technical challenges like emulsification and stabilization of coconut milk, and enhancing sweetness in coconut water. This webinar on January 27 at 1 PM covers sustainability and innovative concepts, perfect for newcomers and industry veterans alike.

Don't miss this virtual event on navigating the liquor and spirit industry. Explore trends, innovations, and challenges facing brands in this sector. Learn strategies to launch, grow, or solidify your brand presence. Join industry leaders Ilana Orlofsky (Imbibe) and Jeff Underwood (Menu Collective) for insights into the Chicagoland spirit market.

"Flavors and Fragrances" is an event focusing on new ideas and trends in the flavor and fragrance industries. It offers a market overview, growth projections, and discussions on innovations. Imbibe uses consumer values (the ATIONS) to predict and categorize CPG product development, focusing on flavor trends in growing beverage categories like botanicals and exotic fruits.

Imbibe's CCO, Andy Dratt, explores sugar's role in beverages and alternative sweetener solutions, highlighting novel technologies for optimal sweetness. WW's Wesley Boas discusses consumer perception and palatability of sugar-free products. Gain insider strategies to enhance profitability in this insightful session on sweetener innovation and consumer trends.