The “active nutrition” market is booming. What was once just for athletes now appeals to everyday consumers, offering benefits like focus, energy, hydration, and protein to help busy people get through their day.
Want to learn more? Join the experts from Imbibe, a flavor supplier and formulator in Chicago. Imbibe’s Erin Smith, Senior Marketing Associate, and Adam Johnson, Associate Principal Scientist, will share insights on market trends and ingredient technologies in this dynamic sector.
Attendees will learn about:
- Growth in the ”active nutrition” market involving products formulated for before, during, and after an activity
- Examples of new products addressing key need states
- Trending ingredients used in active nutrition products
- Strategy and advice for formulators
