The challenges of bringing beverages to market
The beverage industry moves fast—and so must your product development. But turning a great idea into a commercial-ready beverage is a process full of complexity. From formulation and compliance to ingredient sourcing and production planning, it’s easy to hit roadblocks.
Join John Higgs, Associate Principal Scientist at Imbibe, as he explores how brands can accelerate their development timelines, minimize costly missteps, and create products that stand out on shelves. This session is a must for beverage innovators looking to navigate the path to market with confidence.
