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Category: Trends

Insights

Fluid Situation: How Consumer Behavior is Influencing the Beverage Market

Pandemic amplifies this focus on personal and planet health, with 43% reducing waste and 32% eating in moderation, as per Innova Market Insight’s survey.

#Trendspotting: (Drink) In the Name of Love

Aphrodisiacs go beyond myths! Consumers seek food and drinks with maca, horny goat weed etc. to boost libido. Brands offer products like Goop DTF gummies to meet this demand.

Chicagoland F&B Network Innovation Series: Experts Discuss the Ever-Evolving Industry

Taste modulation, driven by functional ingredients like pea protein, is key for masking off-notes and reducing sugar. Brands must address fluid consumer needs, with AI accelerating innovation in the food and beverage sector.

#Trendspotting: Powder to the People

Hydration, immunity, and protein lead modern powder formulations. Sleep aids like Hydrant’s SLEEP and Klout PWR's PWR OFF use melatonin and magnesium. Functional powders for relaxation, energy, and gut health feature ingredients like reishi, CBD, and apple cider vinegar.

#Trendspotting: Ingredient Spotlight

Nootropics like L-theanine and ashwagandha feature in beverages for focus and relaxation. Barcode and Laird Superfood use medicinal mushrooms. Prebiotics and apple cider vinegar support gut health in Olipop and Vitaminwater.

Imbibe Recommends Four Hot Flavors To Draw In Consumers

Insights from these partnerships help us predict future market trends. Upcoming flavors to consider: Elderberry (tangy, tart), Apricot (sweet, juicy), Pickle (salty, sour), and Shuttle Pop (cherry, lime, blue raspberry).

#Trendspotting: Summer Sips

Summer beverage lineup features Tropicana's tropical flavors and PepsiCo's cocktail mixers. Dunkin' debuts Coconut Refreshers, while Starbucks introduces Strawberry Funnel Cake Frappuccino.

#Trendspotting: Energy Edition

Imbibe introduces Ingredients by Imbibe, offering high-performing solutions like The Senses for taste modulation and Pre/Sense Stevia.

#Trendspotting: The (natural, non-nutritive) Sweet Spot

Stevia's popularity surged with 6,800+ new products in 2019, prompting Imbibe's Pre/Sense™ Stevia blend. Monk fruit gains traction too, as seen in Lucky Jack Coffee and Califia Farm products.

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