Imbibe will be closed on October 3, 4, 17, 18, 25, and 26. Please expect delays in responses during this time.

Category: Trends

Insights

#Trendspotting: Functional Beverages

Adaptogens like ashwagandha are trending, and fermentation yields products like kombucha. Matcha is popular in ready-to-drink beverages, and protein is found in unexpected products like ice cream.

The Spike of Spiked Seltzer Means You Might Want to Consider it for Your Brand

Hard seltzer, known for its low-calorie, low-carb, and low-sugar profile, is a rapidly growing alcoholic beverage category since its launch in 2012.

Flavor Trends in Beverage Development and Beyond: Part 2

This article discusses current beverage flavor trends: indulgent, nostalgic/classic, and global. It mentions Imbibe's expertise in formulating these flavors and offers contact information for inquiries.

Beverage Trends Abound at Natural Products Expo West

This year's Natural Products Expo West showcased trends in tea beverages including sparkling tea, purple tea, silver needle tea, and cascara.

#Trendspotting: Permissible Indulgence

Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.

#Trendspotting: 2019 Flavor Trends

Beverage trends in 2020 focus on globally inspired flavors (yuzu, dragon fruit, Latin American spices), floral flavors (hibiscus, lavender, elderflower), nostalgic flavors (s'mores, rootbeer float, pancake), and mocktails with cocktail flavors.

Consider Adding Flavored, Sparkling Water to your Product Line

Imbibe offers advice on entering the market, highlighting new brands like Limitless (Chicago), Waterloo (Austin), Bubbl’r (Madison), Big Swig (Austin), Nixie (San Francisco), and Pep Talk (Minneapolis).

#Trendspotting: Permissible Indulgence

Mocktails appeal to sober-curious millennials. Plant-based options expand, including meat alternatives and premium cheeses. Dairy-free "milkshakes" provide indulgent treats.

Flavor Trends in Beverage Development and Beyond: Part 1

Imbibe emphasizes flavor in beverage development, noting enduring trends like "True to Fruit," "Indulgent," and "Nostalgic." Fantasy Flavors showcase Pop-Tarts, Prairie Farms ice cream, and Dragon Drink.

Imbibe designs impactful ingredients and develops products for the food and beverage industry.

Products & Services

More About Imbibe

7350 N. Croname Rd., Niles, IL 60714 847.324.4411 | marketing@imbibeinc.com

Copyright © 2024 Imbibe All Rights Reserved.